I completely agree with you that this method (any method) is not for all kids. Kids are unique individuals, so there can't be one method that will fit all. On the other hand, I have read the book and have enjoyed some success with its method. I like the fact that it helps me to stay consistent (my natural tendency is to explain things differently if a prior explanation does not seem to have been understood (e.g. the misbehavior is repeated)) each time and it alerts the kids to the fact that they're misbehaving without us saying anything negative to them (or inflicting physical harm). It's not the only thing I use, but it's been a useful tool for many types of misbehavior. I somehow missed the kids as savages out to get you attitude that hit you so hard - probably glossed over it along with the marketing hype.